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The philosophy of my work is embodied in the slogan: Design – the management of senses!
It is a well known fact that the human nature is based on two, even in the brain, polarized components: the rational and the emotional.
A successful project is achieved with intelligent solutions which activate the senses.

This probably isn’t just my method, but I am consistently practicing it on a daily basis: listening carefully to the client, understanding his wishes and needs, defining goals jointly and then realizing them advisedly and successfully.

As a freelance artist-designer, I offer communication design solutions in the following areas:
  visual identities    books and magazines    visual environment communication    promotional campaigns and graphic design (posters, advertisements, flyers, brochures, vehicle wraps....)    web-design    packaging design and wine labels design.

A Master’s degree in Graphics Design as well as in Electrical Engineering and long-standing experience as an art director and freelance designer in Western Europe and finally as a freelance designer in Zagreb are the basis of my present work. I still partially draw my artistic freedom and dynamics from my experience as a studied dancer of contemporary dance and 10 years of working in the Chamber Ensemble of Contemporary Dance (KASP) and in the ensemble Gesta. Designing costumes for 5 full-evening dance shows is one segment of my creation range.
I offer appropriate individual solutions based on my creativity, capability of conceptual thinking, graphical know-how and experience.

>  Education:
Inter facultative School of Design at the Faculty of Architecture, University of Zagreb: Master’s Degree in Design,
Faculty of Electrical Engineering, University of Zagreb: Master of Electrical Engineering/Computing
School of Ballet and Rhythmic (today: School for Contemporary Dance Ana Maletić): dancer and contemporary dance choreographer

Professional Member of HDD (Croatian Designer Association) and ULUPUH (Croatian Association of Artists of Applied Arts) and long-standing former member of BDG (Association of German Graphic Designers)

© Nada Dogan, Zagreb 2012. All rights reserved.
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